By Rebecca Moore
The mall by my house has prime parking spots in its parking garage that we can never use. They’re not for the handicapped. They’re for electric cars. I hate them because they are always empty. Always. Because no one has an electric car.
As of March 31st, 2016, that may be changing.
Tesla motors has just unveiled its Model 3, and people are already clammering to put in a pre-order. Why? Well, they're super cool and look like they came out of a future movie, as well as having autopilot hardware. But it’s not OVERLY different from its predecessors. Except for the price point.
For the low price of $35,000, you can actually own a piece of the future.
To clarify, that’s in the same range as a Jetta or similar hybrid Sedan. Gone are the days of sitting in the car at the Tesla store, trying to pretend to the salesperson that you are considering buying the car. This is a car that people under 30, such as myself, could seriously look at purchasing.
For Tesla, this is a genius move. Millennials are the least likely group to reject global warming, so are prime customers for eco-friendly brands. Before, as much as they would have liked to buy one, a Tesla was just not an option for people saddled with massive college debt trying to make it in an oversaturated job market. Now, with a little budgeting, they could be the one parking in those fancy reserved spots.
According to ABC News, 276,000 pre-orders had been placed. This is no small feat, since if you would like to get on the reservation list, it will cost you $1,000. The cars are expected to begin shipping in 2017, with no solid date beyond “late in the year.”
While it may be a while off before seeing a Tesla on the street becomes a regular occurrence, this is certainly a step toward that. If other companies are wise, they will follow Tesla’s lead and make the things that the next generation cares about a real financial possibility.